12 Email Newsletter Design Tips to Boost Your Email Marketing Results

12 Email Newsletter Design Tips to Boost Your Email Marketing Results

If you want people to open your emails, you need to pay attention to your email newsletter design. Good design is key to enticing readers to scroll through your entire email, and better yet, click to your website. And Visme is the perfect start for creating email designs that your audience loves: https://www.visme.co

If you’re currently experiencing poor email marketing results, the first thing you need to do is take a look back at your most recent emails. How do they look?

Then compare your emails to some of the best brand emails you’ve ever gotten. Do they compare? If the answer is no, then it’s likely other emails are stealing your audience’s attention, even if they aren’t even direct competitors.

You want to stand out in your audience’s inbox as a must-read email newsletter. The best way to do that is by placing an emphasis on your email newsletter design.

In this video, Mike Ploger dives into 12 email newsletter design tips that will help to boost your company’s email marketing results.

By implementing these, you’ll see an uptick in opens and clicks and a decrease in unsubscribes. Follow along with this video to learn more about these 12 email newsletter design tips:
1:29 Design for Mobile Devices
2:05 Use a Clean and Organized Layout
2:31 Keep Text Short and Sweet
3:19 Create Visual Hierarchy
4:19 Embrace White Space
4:59 Frame Content With Headers and Footers
5:37 Set The Mood with Color
6:12 Simplify Font Choices
6:57 Use Stunning Images
7:36 Embed Videos / GIFs
8:16 Inform With Infographics
8:53 Create a Compelling Call to Action

Quality email newsletter design isn’t an impossible task. And if you get started with a design software like Visme that includes tons of beautiful email templates (Check them out here: https://www.visme.co/templates/graphics-for-websites/email-header/), your email newsletter design will be both easy and efficient!

To learn even more about email newsletter design tips, check out our full blog post on the subject: https://visme.co/blog/newsletter-design/

Also, check out our blog post on color psychology that Mike mentioned in tip #7 to learn more about choosing the right colors for your email newsletter: https://visme.co/blog/color-psychology-in-marketing-the-ultimate-guide/

Sources:
https://www.sethgodin.com/
https://hatchinc.co/
https://www.pinterest.com/pin/18014467238285090/
https://reallygoodemails.com/punctual/newsletter/5-slow-difficult-steps/
https://templates.mailchimp.com/design/calls-to-action/
https://apple.com
https://reallygoodemails.com/promotional/featured-product/feet-need-love-too/
https://www.campaignmonitor.com/customers/on/
https://www.modcloth.com/
https://reallygoodemails.com/punctual/newsletter/2016-a-healthy-year-in-review/
https://www.campaignmonitor.com/blog/email-marketing/2019/05/how-to-use-pyramid-model-create-effective-email-newsletter/

31 Comments

  1. trollaccount on September 4, 2021 at 10:45 pm

    This was great, thanks, I’ve been looking for "b2b email marketing best practices 2012" for a while now, and I think this has helped. Have you heard people talk about – Jenevi Digital Duppy – (do a google search ) ? Ive heard some unbelievable things about it and my buddy got cool success with it.



  2. Ribier Ahmad on September 4, 2021 at 10:47 pm

    Thanks



  3. E-Mail Marketing Snacks on September 4, 2021 at 10:49 pm

    I love that "It’s pronounced JIF"-part a lot! Made me laugh a lot 😂 Nice tips!



  4. Jhon Canole on September 4, 2021 at 10:50 pm

    Many thanks, I been tryin to find out about "what is an options trading buy alert calls" for a while now, and I think this has helped. Have you ever come across – Eonnyatt Uncomplicated Eradicator – (do a search on google ) ? It is a smashing exclusive guide for discovering how to win at options trading like a boss minus the hard work. Ive heard some unbelievable things about it and my friend got amazing results with it.



  5. Ken & family on September 4, 2021 at 10:50 pm

    Good stuff my friend



  6. La galinette rebelle on September 4, 2021 at 10:52 pm

    Very interesting. Thank you very much.



  7. Mark Anthony Camenzuli on September 4, 2021 at 10:55 pm

    What is the pin



  8. OwlXPressIt on September 4, 2021 at 10:56 pm

    Great information… I ready to make some changes and get started.



  9. Really Good Emails on September 4, 2021 at 10:57 pm

    Thanks for the mention!



  10. adnan khan on September 4, 2021 at 10:59 pm

    Good Job Dear Nice Video For Email marketing.
    Email Marketing ERP GOLD Software | https://www.erp.gold/custom-email-marketing-software/



  11. Tuby on September 4, 2021 at 11:01 pm

    We found a detailed guide about email design, it’s a good addition to your video https://designmodo.com/email-design/



  12. Nina Oglesby on September 4, 2021 at 11:01 pm

    It’s the JIF for me. That part of the video had me chuckling a little too loud while I was at the library. I’m sure the person the cubicle over was a little annoyed. Note to self. Limit the engaging content when in quiet coworking spaces. Lol! 😂🤣😅🥰



  13. Juan David Campolargo on September 4, 2021 at 11:02 pm

    I write a weekly memo that I send to hundreds of people every week about interesting ideas, latest trends, and Curiosities. Let’s stay in touch, you can subscribe at JuanDavidCampolargo.com/newsletter 🙂



  14. Life Change Advice with Tiffany on September 4, 2021 at 11:02 pm

    This is helpful!



  15. Danish Zamir on September 4, 2021 at 11:06 pm


  16. JohiiD on September 4, 2021 at 11:07 pm

    Nice video!!



  17. Srinivas Nahak on September 4, 2021 at 11:08 pm

    Thanks for the amazing tips



  18. ThisSumDup AssShit on September 4, 2021 at 11:21 pm

    Gosh just get to the point 🙄



  19. oo0Spyder0oo on September 4, 2021 at 11:24 pm

    I’ll always say it as ‘gif’, if they expected it to be pronounced ‘jif’ then they should have used the J.



  20. Camille Elasky on September 4, 2021 at 11:26 pm

    Even kids have emails



  21. Luke Jackson on September 4, 2021 at 11:27 pm

    Hard g – GIF



  22. Tuby on September 4, 2021 at 11:29 pm

    This 2020 is full of trends, I know your video is from 2019, and I think most of them will continue to be trends in 2021. I just watched this video and discovered Visme https://www.youtube.com/watch?v=8fzneuXEU8c

    I’m the typography accuracy and accessibility are top of trends. We don’t need an AMP functionality if we have a bad email design with bad accessibility.



  23. Ade2Bee on September 4, 2021 at 11:30 pm

    The inventor/CREATOR has come out and said it is ‘GIF’, not ‘Jif’



  24. Carlos on September 4, 2021 at 11:32 pm

    Great video!!



  25. Cristina Dubceac on September 4, 2021 at 11:33 pm

    wow!



  26. Mike Duran on September 4, 2021 at 11:34 pm

    Im not even done with this video but wow this is very concise straight to the point hardcore tips. Love it man, great content. Thanks for creating!



  27. Mike Risner on September 4, 2021 at 11:34 pm

    I say “gif” with the hard g sound, too. I know better, but I will probably never change.



  28. Salma Zakiyyah on September 4, 2021 at 11:37 pm

    very helpful! thank you so much



  29. Christopher-Luke Peers on September 4, 2021 at 11:42 pm

    This was super helpful. Thanks a million.



  30. Eric lau on September 4, 2021 at 11:42 pm

    Its JIF… lol



  31. beata morkyte on September 4, 2021 at 11:43 pm

    super