2010s trends, trend cycles & sustainability

2010s trends, trend cycles & sustainability

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time stamps:
00:00 – intro
01:40 – setting the scene for the 2010s
05:50 – 2010s fashion trends
19:30 – how do trend cycles even work?
27:48 – is following trends really sustainable?

sources :
How Do Fashion Trends Start? – https://womens-fashion.lovetoknow.com/womens-fashion-history/how-do-fashion-trends-start
Fashion Trend Forecasting: How Brands Predict New Styles – https://www.masterclass.com/articles/fashion-trend-forecasting-guide
Understanding the (Surprisingly Short) Life Cycle of a Fashion Trend – https://www.savoirflair.com/fashion/237591/fashion-decoded-life-cycle-fashion-trend
Can I follow trends and be sustainable? – https://www.greenstrategy.se/can-i-follow-trends-and-be-sustainable-2/
How To Quit Fast Fashion Trends & Find Your Personal Style Instead – https://ethicalunicorn.com/2018/09/10/how-to-quit-fast-fashion-find-your-personal-style-instead/



  1. Hannah Haben on January 7, 2022 at 4:15 pm

    im 20 and girl I love your videos you’re so gorgeous and I love your personality!

  2. Tia Lawrence on January 7, 2022 at 4:18 pm

    Waiting for the lipsy London comments…

  3. Bettina Viola Barth on January 7, 2022 at 4:18 pm

    I still have a moustache ring 😅😅 I liked the Moustache stuff because my last name is pronounced like the word for moustache in German

  4. Klara With a K on January 7, 2022 at 4:21 pm

    For the American flag trend, in Europe or at least my country at the time it was a trend to wear lots of British flag stuff and there were some American flag clothing too

  5. Errisful on January 7, 2022 at 4:21 pm

    How could you call holographic nail polish "a 2010 trend" 😢

  6. Cara Verrastro on January 7, 2022 at 4:22 pm

    I have a mustache tattoo, I always forget it’s there 🙈 I think I got it around 2013 🤣

  7. Small Spring Onion on January 7, 2022 at 4:23 pm

    Disco pants, litas, thigh high socks, skater skirts, vnecks, plaid shirts, tight skinny jeans baggy sweater combo, swoop bangs, unif hellraisers, black floppy hats, grandma hipster aesthetic, long necklaces with big pendants. There was some good stuff in the 2010s. Especially tumblr and alternative fashion. We used to look back on the 2000s as the worst era of fashion and now we’ve picked the cutest things from it to bring back. It will probably happen with the 2010s, too.

  8. Shan on January 7, 2022 at 4:24 pm

    The shiny pants parade you would see every weekend in Melbourne, Aus

  9. Ashley Bullard on January 7, 2022 at 4:25 pm

    I was born in 97 so in 2010 I was 13. I remember all of that lol also, the peplum tops, tops with the giant bows on the back, and the “modesty camis” under the graphic fitted tees 😂 I grew up in the southern US in Mississippi and I had a faded, distressed denim vest that had the flag on it. I wore it all the time.

  10. Sarah Himiko 陽聖花 on January 7, 2022 at 4:27 pm

    I cannot believe there are people who don’t remember the 2010s 💀 (I’m just used to being the baby of the family so I’m not used to people being so much older lol)

  11. Emily_babes_xx on January 7, 2022 at 4:27 pm

    Nah what about those camo print tracksuits/ leggings set😭😭

  12. Jordan Theresa on January 7, 2022 at 4:29 pm

    i hope you guys enjoy!

    time stamps:
    00:00 – intro
    01:40 – setting the scene for the 2010s
    05:50 – 2010s fashion trends
    19:30 – how do trend cycles even work?
    27:48 – is following trends really sustainable?

    favourite sustainable fashion brands/small businesses-
    house of sunny


    feel free to reply with your favourite sustainable clothing brands/small businesses!<3

  13. Fernanda A on January 7, 2022 at 4:32 pm

    Hollister was a huge trend in brazil too and I don’t even know how people get those things because I don’t remember having stores here😂😂 btw all those trends were a thing here too

  14. asma c on January 7, 2022 at 4:32 pm

    Crop tops! In Indian crop tops with palazzos were huge around 2015s

  15. Beth Parkin on January 7, 2022 at 4:32 pm

    I need disco pants to come back. Mine are still hanging in my wardrobe. 😅

  16. vickie c on January 7, 2022 at 4:34 pm

    Anyone remember the dip dyed hair trend? I loved it lol

  17. elfscarlett - on January 7, 2022 at 4:34 pm

    Thank you for the nostalgia journey :p never had a mustache tattoo but we used to draw those on with pens or eyeliner just for the tumblr photos 😅😂 there was also a cafe that opened in my hometown around that time called mustache and it was super popular xD ( they served Starbucks style drinks before we had Starbucks in Portugal so all the tumblr teens loved it xD )

  18. Kita Jinx on January 7, 2022 at 4:34 pm

    from what i remember 2010’s fashion was totally different in the online world… like I remember on tumblr (frightening, i know) there was a major division of fandom vs hipster blogs, and the fandom bloggers would constantly ridicule the hipster bloggers for wearing flannels and skinny jeans and beanies. I think at that time fandom bloggers were like. T shirts, hoodies, and glasses (i remember people actually getting fake glasses at the time), and meanwhile people who weren’t on the site, normies, if you will, were also mocked, a lot of it was misogyny honestly like people who wore makeup and dressed in feminine or revealing clothes were pretty much portrayed as being brainless. The "not like other girls" trend really captured this. I think the perception of a lot of early 2010’s teens/women online was that feminism was over and that they were better than other women because they didn’t follow the sort of trends that you’d see in magazines. It is so weird looking back on that now, wow.

  19. Marguerite G on January 7, 2022 at 4:34 pm

    The mustache trend is literally the 1st thing that comes to my mind when I think about the 2010’s ! Owls and infinity signs were also super popular and "hipster" things like (fake) glasses.
    I live in France and in addition to the USA flag, the UK flag was also quite trendy. It’s probably because of british artists that were super popular at the time like one direction. I remember t-shirts, bags and jewelery with a huge UK flag on them

  20. Sarah Watts on January 7, 2022 at 4:35 pm

    My first thought: "Uggh!"

  21. Sue Icide on January 7, 2022 at 4:37 pm

    The American flag and the British flag were both trends in the United States (I’m American btw XD)

  22. Chelsea on January 7, 2022 at 4:37 pm

    Disco pants! I really want these to make a comeback. I didn’t think I followed any fashion trends back then but I was shocked that I had nearly everything

  23. Elaina Scott on January 7, 2022 at 4:37 pm

    I’m 43 so I completely missed all of this, lol. Too busy grinding at work, lol.

  24. Kaitlyn Tiffany on January 7, 2022 at 4:38 pm

    I MISS POLYVORE I would spend hours on that website making these fake outfits with expensive as hell pieces that they had on their site. I distinctly remember feeling like a fashion blogger because I had like 30 followers and I felt so cool 😂 it was a time for those Nutella and Domo hoodies LOL AND forever 21 floral body con skirts and dresses

  25. C B on January 7, 2022 at 4:38 pm

    A lot of the fashion talk is so foreign to me because as a less than fashionable person I wear clothes until they literally fall apart and often well past the time I should throw them away. It’s insane to me that someone could have a new outfit daily or even feel the need to do so.

  26. Bettina Viola Barth on January 7, 2022 at 4:39 pm

    I was more into Union Jack clothes 😅😅

  27. coolandhotgirl on January 7, 2022 at 4:42 pm

    I don’t think us flags were ever a trend in the us… but UK flags definitely were. Glad to know the same thing was happening in the UK lmao

  28. Jeennyy01 on January 7, 2022 at 4:43 pm

    Omg when i was 13, had this „fake hipster glasses with a mustache hanging down from it“ 💀 i remember being so proud that i own this pair of glasses😭 & i also remember that my mother was so pissed at me bc she had to buy this from „Claire‘s“ 🥸

  29. Albinojackrussel on January 7, 2022 at 4:43 pm

    I think peplums are going to be the 2010’s version of shoulder pads and the 80’s

  30. Hazel Makenna on January 7, 2022 at 4:45 pm

    Thank you for addressing the difficulty of shopping sustainably at a good price. I’d say half of my clothes are thrifted simply bc of the price but it is hard to find trendy pieces sometimes.

  31. Ashley Nicole on January 7, 2022 at 4:48 pm

    Your setting of the 2010’s scene was flawless

  32. Papa's Tummy Fuzz on January 7, 2022 at 4:48 pm

    I wonder if trends will cycle through sooner since we recycle so much clothing now

  33. mousekale on January 7, 2022 at 4:49 pm

    The more trends cycle back, the more you start taking fashion advice from your grandparents. They are the king and queens of sustainability.

  34. Diana Banana on January 7, 2022 at 4:49 pm

    Imo the whole mustaches/hipster aesthetic was in part due to the "not like other girls" phenomenon (ick) because they were considered "quirkY’ and unconventional

  35. Twiggle Downtown on January 7, 2022 at 4:50 pm

    I surprisingly don’t remember seeing people wearing mustache themes apparel.

  36. JustAGirl on January 7, 2022 at 4:50 pm

    Joshua Perets sweatpants and carrying around those huge TNA bags instead of backpacks 😂

  37. dnyl on January 7, 2022 at 4:51 pm

    Does anyone remember when we used to duck tape our school supplies? binders and everything omg

  38. Lenora_V on January 7, 2022 at 4:53 pm

    I was literally painting my nails holographic when u started talking about it lmao

  39. Raegan Garlitz on January 7, 2022 at 4:54 pm

    Jack Wills stuff reminds me of American eagle, the stuff looks exactly the same, to me at lest. American Eagle was HUGE in the early 2010s. I still have nightmares about the clothes looking ugly on me

  40. leftisme . on January 7, 2022 at 4:54 pm

    Anyone Else Waiting for her to mention (or blame) hot topic?

  41. RinkaShini #2280 on January 7, 2022 at 4:55 pm

    Oh my God! When you started talking about the trend for the American flag in clothes, I had a flashback. I’m from Russia and we have a HUGE British flag trend in the late 00s and early 10s! All the girls wore T-shirts, bags, and even jeans with the British flag on them. Wow

  42. Lani Lynn on January 7, 2022 at 4:58 pm

    This just brought of so many memories lmfao. The waiting outside Hollister, the mustaches on Tumblr…………. I never even bought anything from Hollister or A&F, I just somehow acquired their clothes. It was absolutely just to feel "cool", I actually hated their stuff. Mid-2010s though brought up the emo/alt style, that was my main vibe when I started high school!!

    The gawdy bag thing also reminded me of my mom’s collection (?) of Eddie Bauer bags she would get at Ross. I can think of 3 distinct ones she had, and eventually gave to me, which got used as my school bags.

  43. Frankie W on January 7, 2022 at 5:01 pm

    I remember even kids in China were wearing American flag clothing back then, also my mom bought my dad a T-shirt with a mustache on it😹

  44. lflqfllqfl on January 7, 2022 at 5:03 pm

    4:00 When you said most people didn’t use social media in the 2010s you mean 2010-2012 right? Because I remember most teenagers and young adults having a blog and/or Facebook accounts in 2009 and traditional media making fun of people on Instagram posting food pics in 2013-2014. I’d say social media really got mainstream around 2014, that’s when companies started seriously working on their e-brand. That’s also the time people started migrating from Facebook to Twitter and Instagram.

  45. Teddie A. on January 7, 2022 at 5:03 pm

    not jack wills being the British ralph lauren

  46. Cas on January 7, 2022 at 5:06 pm

    In 2010 I was 6, in 2019 I turned 15 and MY GOD do I remember most of these. As a younger kid… I also remember these HORRIBLE crop tops. The were horizontally striped and had a number on the chest. And because we (me and my friends) were kids, we obviously had to wear a tank top under it and it was just so ugly.

    Also, idk if you mentioned it later in the video… BUT CONVERSE. Please, everyone had converses, specifically those like converse with heals ? And also pen cases and school bags.

    Idk if this was just in Sweden… but the Directioner vs Belieber fan war…. bringing back some memories 😌

  47. Twiggle Downtown on January 7, 2022 at 5:07 pm

    I always remember Hollister and Abercrombie and Fitch being popular mostly during 2009-2011.

  48. karkat vantas on January 7, 2022 at 5:08 pm

    I still have an owl change purse from the big owl motif craze

  49. 寂しい on January 7, 2022 at 5:11 pm

    the owls, loom bracelets, galaxy patterns, fake silver/gold tattoos, Retrica yellow filters, What looks like newspapers shirts, keep calm and other wallpaper 😭😭

  50. ArtByAmbrosia on January 7, 2022 at 5:13 pm

    Not my faded American flag with stars on one leg and stripes on the other than I used to use to dance to Call Me Maybe ☠️

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