2010s trends, trend cycles & sustainability

2010s trends, trend cycles & sustainability

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time stamps:
00:00 – intro
01:40 – setting the scene for the 2010s
05:50 – 2010s fashion trends
19:30 – how do trend cycles even work?
27:48 – is following trends really sustainable?

sources :
How Do Fashion Trends Start? – https://womens-fashion.lovetoknow.com/womens-fashion-history/how-do-fashion-trends-start
Fashion Trend Forecasting: How Brands Predict New Styles – https://www.masterclass.com/articles/fashion-trend-forecasting-guide
Understanding the (Surprisingly Short) Life Cycle of a Fashion Trend – https://www.savoirflair.com/fashion/237591/fashion-decoded-life-cycle-fashion-trend
Can I follow trends and be sustainable? – https://www.greenstrategy.se/can-i-follow-trends-and-be-sustainable-2/
How To Quit Fast Fashion Trends & Find Your Personal Style Instead – https://ethicalunicorn.com/2018/09/10/how-to-quit-fast-fashion-find-your-personal-style-instead/



  1. Chicken not so little on May 23, 2021 at 7:05 pm

    Let’s not forget flannel shirts with only the top button done up.

  2. Rosanna C. on May 23, 2021 at 7:07 pm

    i don’t think it’s right to say that 2010s was a bad moment for fashion, i mean we’ve been saying that for the 2000s so many times and now y2k is popular, perhaps in 2030 we’ll see people with galaxy prints all over say that cow print is the worst when nowadays it’s super popular

  3. veronica_ravensky on May 23, 2021 at 7:07 pm

    I’m totally bringing 2010’s back now

  4. Karen Bahar on May 23, 2021 at 7:07 pm

    i guess the reason why black mustache print was so popular was because of something about prostate cancer or another mostly male related disease, my memory is blurry but id like to point that out.

  5. Emily O'Donovan on May 23, 2021 at 7:07 pm


  6. nicole on May 23, 2021 at 7:07 pm

    oh my god i had a pink tacky pb bag for school and got matching pink uggs from them too lol

  7. MeanMuggin03 on May 23, 2021 at 7:09 pm

    omg one of the biggest trends in the 2010’s in my country was the brand "SuperDry"

  8. Nicole W. on May 23, 2021 at 7:10 pm

    every year around the fourth of july, old navy has a massive sale where all their american flag tees are two bucks a pop, and with out fail, every year I buy a metric ton of them and wear them almost daily until they’re all worn out, which, coincidentally, is usually around the time old navy has their next massive fourth of july sale. I never really considered whether people saw me wearing them near-daily and thought I was very patriotic or something.

  9. samantha on May 23, 2021 at 7:12 pm

    ah yes. doubling your wardrobe is so sustainable

  10. Chloe R on May 23, 2021 at 7:13 pm

    I will never forget going to a Hollister on black friday in like 2012 and there was a shirtless dude you could take pics with 😅
    Also I remember wanting the heeled sneakers so bad and honestly I still kinda want them but they were big on those polyvore outfit posts on pinterest and tumblr

  11. Hannah Sturges on May 23, 2021 at 7:13 pm

    The mustaches were such a dark time… but I basically wore it in middle school bc that was all that was there!?! I also think it came out of that hipster era and like making fun of hipsters

  12. Jordan Theresa on May 23, 2021 at 7:14 pm

    i hope you guys enjoy!

    time stamps:
    00:00 – intro
    01:40 – setting the scene for the 2010s
    05:50 – 2010s fashion trends
    19:30 – how do trend cycles even work?
    27:48 – is following trends really sustainable?

    favourite sustainable fashion brands/small businesses-
    house of sunny


    feel free to reply with your favourite sustainable clothing brands/small businesses!<3

  13. Licorice Bubble on May 23, 2021 at 7:16 pm

    The only mustache thing I will ever accept is in Mamamoo’s Mr ambiguous choreography from 2014 because it’s actually pretty cute tbh

  14. I on May 23, 2021 at 7:16 pm

    I blame the USA flag being everywhere on Lana del Rey, and the UK on One Direction

  15. Norah Shepard on May 23, 2021 at 7:17 pm

    I remember my mom had an iPhone 4s and she had a mustache and polka dot case

  16. Madeline Todd on May 23, 2021 at 7:17 pm

    WAIT no way, the UK was wearing US flags while we were wearing UK flags lol???? cause in the early 2010s we all wanted those phone cases with the UK flag

  17. Tina Marie on May 23, 2021 at 7:20 pm

    the mustache rings were everything ahaha

  18. Hope Guillory on May 23, 2021 at 7:22 pm

    Please let me have your patchwork jeans 🤣😭I didn’t even know they were a trend. I’ve just liked patchwork my entire life, and I’ve never been able to buy them, so I always made my own

  19. Calliah S on May 23, 2021 at 7:23 pm

    my boyfriend worked at Abercrombie and Fitch when he was in highschool and as a basic employee his title was “model” lmao

  20. Maddie Cooper on May 23, 2021 at 7:25 pm

    The best thing to do rather than just getting rid of your fast fashion is to try to buy fewer clothing items in general. Reducing has a lower carbon footprint than buying sustainable. That said if an essential staple becomes unwearable, definitely buy sustainable. Also, it is so much better to donate clothes to homeless shelters or give them to a friend you know will wear it because thrift stores throw the majority of it into the landfill because they just receive more than they can sell or the clothes are not wearable. Love your video! I started high school in 2010, so it was both cringe and nostalgic!

  21. Leslie Hubert on May 23, 2021 at 7:26 pm

    The YouTuber Katie from stealthespotlight has made a capsule wardrobe video! And although she does consume fast fashion, she rewears a lot of clothing, in a lot of different ways!

  22. maliah ac on May 23, 2021 at 7:26 pm

    ok but the 2010s give off “imma potato” “rawr XD” “i’m so quirky” vibes

  23. Maddie Cooper on May 23, 2021 at 7:29 pm

    Aren’t high waisted mom jeans still popular? I see those more than low rise

  24. EiraQueenofSnow on May 23, 2021 at 7:30 pm

    Finger tattoos are famous for fading away within a few years so doubt anyone still has one left.

  25. Mackenzie River Casey on May 23, 2021 at 7:30 pm

    I graduated High School in 2011, so all of this happened at such an awkward time of life lol! It’s strange thinking back then because it’s been almost a decade since!

  26. Theresa Haidinger on May 23, 2021 at 7:30 pm

    i had the ugliest neon green hollister jumper which i wore everywhere when i was 12🥴😂

  27. Ghost Frog on May 23, 2021 at 7:37 pm

    I completely forgot about it but I just remembered I used to have the Stars and Stripes shorts……. I have absolutely no idea what I was thinking

  28. Harlie Sellars on May 23, 2021 at 7:38 pm

    fashion inspo was so readily available and I still dressed horribly

  29. sandra m. on May 23, 2021 at 7:40 pm

    i had those moustache leggings too and american flag was a trend too in Spain 😅 but i remember i also had a phonecase with the uk flag

  30. 슈슈 on May 23, 2021 at 7:41 pm

    Wasn’t there also a whole Ariana Grande era like half up half down, cat ears, knee-high boots… ?

  31. KellaLily on May 23, 2021 at 7:41 pm

    As a female who has unfortunately had to battle with facial hair, I remember the mustache trend pissing me off so much, yasss, I hope that one never comes back! 😅

  32. Leslie Hubert on May 23, 2021 at 7:42 pm

    Omg the whole Galaxy trend was sooo popular 😭

  33. Kizzabell on May 23, 2021 at 7:42 pm

    I heard finger tattoos don’t last so hopefully nobody has one anymore 😆
    I wanted a finger tattoo(not a mustache) and the tattooists kept talking me out of it saying they fade really fast and will need regular touch ups. They will do one touch up for free but that’s it.

  34. lil' ghost rat on May 23, 2021 at 7:43 pm

    god ive been thinking about all these things recently. ive been getting into fashion and want to make my wardbrobe more cohesive, and ive realised how much of the advice online doesnt focus on personalised style, more finding what out of the most trendy clothes one likes the most… not v helpful when you want to be timeless and less wasteful with clothes n money. nothing is real

  35. mechanicalamity on May 23, 2021 at 7:43 pm

    Flannel shirts! Which have basically never fallen out of favour since the 80s/90s

  36. Nathália Calado on May 23, 2021 at 7:44 pm

    as coronavirus took my soul away in the 2020s i miss more and more the early 2010s and i think all the bad things we used to say about 2000s we will say about 2010s in some years, so as i’m already missing it i’m pretty much bringing it back to my wardrobe, of course some things are unwearable but there are some cool stuff

  37. sojadoesrandomstuff on May 23, 2021 at 7:46 pm

    the neon still haunts me

  38. Heaven on May 23, 2021 at 7:47 pm

    non americans were wearing the american flag print?? Why is that so funny to me

  39. Chelsea Valbuena on May 23, 2021 at 7:47 pm

    stealthespotlight here in yt is an avid outfit repeater 😌 and she does capsule wardrobes too !!

  40. Basaran Elle May Emine on May 23, 2021 at 7:48 pm

    omggg nooooo not the topless models they had them on the bags tooo hahahhaha

  41. missbluecaterpillar on May 23, 2021 at 7:51 pm

    I remember seeing accesories and clothing with the England flag, not the American

  42. Bianca Wolter on May 23, 2021 at 7:52 pm

    I was from a private school in Brazil during the 2010’s. The amount of people with abercrombie or hollister hoodies and shirts (when outside of school cuz uniform) was ridiculous. Everyone also owned a GAP hoodie or sweater.

  43. saturns7thring on May 23, 2021 at 7:54 pm

    I love the Disco pants though

  44. Bex Davison on May 23, 2021 at 7:56 pm

    i find reminding myself why i’m cutting out fast fashion and excessive consuming helps- every time i want something i ask myself if my want for this item is more important than the human rights of the garment workers in developing countries being exploited to make it and the detrimental impact it has on the environment (hint: it never is)

  45. saturns7thring on May 23, 2021 at 7:56 pm

    I like the trends like the bangs, Disco psnts, but I never liked the poop emojis and mustache trend

  46. Kayli Roberts on May 23, 2021 at 7:58 pm

    I definitely remember americana themed clothing being big through the 00’s and 10’s and I feel like it’s due to the increase in patriotism (… nationalism) after 9/11

  47. Tree H on May 23, 2021 at 7:59 pm

    Great video, thanks for raising awareness on fashion sustainability, it’s so important! If you want to be more sustainable the best thing you can do is wear the clothes you already have, don’t feel the need to swap out your fast fashion items for more sustainable pieces if they still have plenty of wear in them. Cutting down on unnecessary consumerism or shopping second hand is generally the best we can do in today’s climate, most brands will over order by 40% meaning loads of deadstock (perfectly good) clothing ends up in landfill, there is more than plenty to go round. Also if you do want to shop sustainably but confused by all the greenwashing then check out the site ‘GoodOnYou’ – a brand rating platform where you can easily find loads of sustainable, ethical brands in one place. Another good tip is to avoid returning clothes (if you can) as a lot of the time they end up in landfill or are incinerated as this is cheaper for the brand.

  48. Nina Harreman on May 23, 2021 at 8:02 pm

    As an American we still get a lot of the Americana stuff at this time every year. Memorial Day to 4th of July. But the Union Jack was super popular here. All the BBC shows and UK boybands I think inspired that trend for teens

  49. Uhoh Spaghettios on May 23, 2021 at 8:02 pm

    They early and late 2010s kinda felt like two different decades
    Fashion changed so much over the decade it was wack

  50. Punpkiin on May 23, 2021 at 8:02 pm

    Since I was a kid I was never attached to clothing and I never fallowed trends because I didn’t like many or because I didn’t had the money to do so, I had some clothes thatmy mom would buy for me in a special occasion and that would have my favorite character of some cartoon printed on them but most of ky clothes were always second hand.
    To the present day I still don’t follow trends, I just wear what I like and what makes me comfortable and confident in myself, a lot of my clothes were from someone else and they donated to me, maybe because they bought it and didn’t like or maybe because they don’t fit anymore, I have clothes that were hand made for me and clothes that I hand made myself, all the alternative clothing I have I made and costumized myself using my own personal idea and creativity. Every once in a while I do a big cleaning in my wardrobe and I take everything that don’t fit me anymore or that I don’t like anymore and I donate it to people that need it, that’s something my mom teaches me to do since I was a child and I never bothered doing so. I don’t have and i can’t see myself with a capsule wardrobe because I love having my own personal style and having a lot pf pieces to add to it and even having a lot of clothing I always were most if not all of them over and over again until I don’t like it anymore and decide to donate them.