How companies predict fashion trends and kill individuality | Mahir Can Işik | TED Institute

How companies predict fashion trends and kill individuality | Mahir Can Işik | TED Institute

Apparently, popularity can be predicted and companies are buying it. Increasingly, fashion brands are relying on trend forecasting agencies in order to create the “next big thing.” However, fashion buyer Mahir Can Işik says these predictions are putting creativity at the risk of irrelevance. (Currently, more than 12,000 brands get their predictions from the same agency.) Işik calls for a renaissance of self-expression and individuality in order to break free from the sterile suggestions of forecasters.

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  1. Mateo Music on November 16, 2021 at 12:52 pm

    Well, their “norm core” is what we call “Core” trends in fashion because they are essentially classics that return every season successfully. So, that project was pointless. Only people that work in trend forecasting will understand what he actually just did. As I look at that mock-up layout, there are core colors. Now if they did an actual fashion trend analysis (not classic or core) his layout would be different.

  2. TerlikliDinazor on November 16, 2021 at 12:54 pm


  3. Sownheard on November 16, 2021 at 12:57 pm

    First comment is best comment

  4. M C on November 16, 2021 at 12:58 pm

    ok I agree with fashion is a way of expressing our individuality and designers do limit themselves by following a trend that is already pre-planned by the forecasters however my understanding is that by doing so fashion forecasting helps the big to small brands by laying out a foundation on what is and is not in trend which is basically marketed to the public via influencers and celebrities

  5. Saloni Singh on November 16, 2021 at 1:01 pm

    This is such an important video right now and this is literally one of the least viewed TedTalk lol

  6. Sofi Robles on November 16, 2021 at 1:16 pm

    no entiendo nadaaaaaa te odio Junioooor

  7. Tsetsi on November 16, 2021 at 1:19 pm

    Good job young man, and excellent English too!

  8. Pablo Negócio on November 16, 2021 at 1:21 pm

    Wilson Witzel, o Humanista Forever Alone!

  9. Greg Dahlen on November 16, 2021 at 1:22 pm

    funny thing, even if you do something really distinctive, it will probably play into some trend somewhere

  10. Ramsiama Lomsang on November 16, 2021 at 1:28 pm


  11. Laura Bonciu on November 16, 2021 at 1:39 pm

    I`m glad that almost no one is watching this. You should not talk about a topic that you do not understand completely. What about the tools used, about the cool hunters, about the emergent movements that are influencing the market, about the small brands that are innovating. Of course that mass market companies are influenced by WGSN, Trendstop, etc, however the streets and the movement of the world is influencing our and their decisions. I think that is really sad that you cannot understand that is a bivalent relation.

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