how have fashion brands reinvented themselves to stay relevant? 🤑👜📱

how have fashion brands reinvented themselves to stay relevant? 🤑👜📱

the way fashion brands reinvent themselves for each up and coming generation has always fascinated me. in today’s video we take a look at some popular brands from coach to crocs to louis vuitton who’ve undergone rebrandings during the 21st and how they went about it.

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sydney george

music! 🎶

Music by Tarious Hill – Out Of Season –
Music by Gil Wanders – By The River –

intro/outro by
nicole w.b

Copyright Disclaimer under section 107 of the Copyright Act of 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, education and research. All the videos, songs, images, and graphics used in the video belong to their respective owners and this channel does not claim any right over them.


  1. Emily Harness on May 1, 2022 at 7:04 pm

    I strongly disagree over the Burberry comments. The ‘Chavvy’ period way back in 2000s Britain before most Gen Zs had any memory of fashion. I would see Gucci as way more tacky within our demographic than Burberry. Burberry trench coats / mini skirts are becoming more popular than the tacky ‘Gucci’ branded T-shirts. Maybe this is different in the states.

  2. Izzy Winskill on May 1, 2022 at 7:07 pm


  3. HReidUWSPaisley on May 1, 2022 at 7:08 pm

    Really interesting!

  4. Maryam•EMProductions 𓂀 on May 1, 2022 at 7:09 pm

    I think baby phat should have stuck with their older styles.

  5. Cherrygirl 202 on May 1, 2022 at 7:11 pm

    Why don’t you do a video about the outfit in the 2001 ghost world movie

  6. wanda welch on May 1, 2022 at 7:13 pm

    never a fan of logos, like quality leather stylish bag, lg/sm, basic color tan black whte, etc, diff SS/Gd jewelry, CZs semimprecious ok

  7. J.C. Jeggis on May 1, 2022 at 7:13 pm

    Tiffany has a problem because:
    – diamonds are becoming associated with child labour and general gross labour practices
    – people are increasingly not that interested in getting married, let alone dropping thousands on a ring

  8. K Conrad on May 1, 2022 at 7:13 pm

    catching up on yr vids, i had a stogey view of coach and had not realized that they had rebranded, and wish i STILLL didn’t know because now im salivating over that Heart Crossbody

  9. mei on May 1, 2022 at 7:14 pm

    15:00 I shouldn’t be surprised because the creator of NANA went to study fashion but this news is wild.

  10. TheMuseSway on May 1, 2022 at 7:14 pm

    In my youth and teens, I was not a fan of Name Brands and I detested Banding Logo Print on everything. Actually, I still do and you’ll know which brands I’ll tend to still stray from. Everything is cyclical, and I think the reason why everyone is reaching back to Gen Z/X is purely Nostalgic from the older fashion audience and a yearning for something that takes current youth away from the now. Back in the day where everyone was peach keen for the most part. To be honest, I’m a sucker for Ralph Lauren, preppy with the rise of Dark Academia in certain cliques might bring it back to the spotlight in certain cities. ( Personally too expensive for me to afford especially the quality version and not the Wal-Mart racket version )
    To be able to cater to both demographics, the masses aka the people, and the elite. I think companies have a better chance to stick with company lines. Ones that is affordable to make and affordable to most people and others that well aren’t. Giving the rich what they want and the others a taste of something they usually can’t afford.

  11. Kimberley Smith on May 1, 2022 at 7:14 pm

    I think you’re confusing boomers for the generation before them. Boomers aren’t the oldest.

  12. Olimpia Nisioi on May 1, 2022 at 7:15 pm

    please do a video on the fashion of marvelous mrs maisel!!

  13. always, alexia on May 1, 2022 at 7:16 pm

    i love these videos so much, they’re always so insightful and interesting

  14. Shitfields Flying V on May 1, 2022 at 7:16 pm

    You should talk about Gilmore girls and the shows effects on fashion rn and people romanticizing school life and studying

  15. Moi S on May 1, 2022 at 7:16 pm

    Please do an outfit analysis on ‘holiday in the sun’ and ‘d e b s’

  16. jonathan on May 1, 2022 at 7:18 pm

    am i the only one today who thinks the Takashi Murakami colorful print bag is still one of Louis Vuitton‘s best bag in general?

  17. MissMisnomer on May 1, 2022 at 7:18 pm

    It’ll be interesting to see where these brands end up 5 years from now

  18. Megan Edwards on May 1, 2022 at 7:18 pm

    Have you ever done a style analysis of the Josie and the Pussycats movie? I would love to see that.

  19. eriel7 on May 1, 2022 at 7:20 pm

    VICTORIA BECKHAM!!!! the brand is seriously struggling financially and honestly artistically. Its just the same old thing all the time and just looks like watered down Phoebe Philo Celine imitation. Victoria Beckham is one of the most iconic 2000s fashion icons and pictures of her and her husband in the 90s/00s go viral all the time!! If she leaned into this aesthetic and employed some rly popular genz celebrities and influencers like Emma chamberlain, Mia regan (Romeo’s girlfriend), Olivia Neill, Olivia Rodrigo or something then she would have a massive revival on her hands!!!

  20. Emily on May 1, 2022 at 7:22 pm

    Lol at the Tiffany’s campaign, millenials and Gen z are onto your scammy low quality jewelry ding dongs

  21. Luna Pie on May 1, 2022 at 7:23 pm

    I would love an analysis of the goblin core / fairy core aesthetic

  22. Jada Thee Assassin on May 1, 2022 at 7:24 pm

    I need to cite y’all as a source in my essay 😭

  23. zodiackarma on May 1, 2022 at 7:24 pm

    you should do a best catwoman next!!

  24. Lottie Moran on May 1, 2022 at 7:25 pm

    I think it’s important that we all understand what a “chav” is and where that word comes from. It is not a fashion subculture in which people would identify themselves with that word. The term is a classist insult, used against predominantly white (but sometimes brown and black) working class people, by middle and upper classes. The chav stereotype works to demonise and dehumanise working class people, makes them seem scary, stupid, lazy and unworthy of sympathy. This sort of attitude to poor people was prevalent throughout the 00’s, from newspaper articles about ASBO’s, to working class music such as grime being seen as “scary”, to depictions like Vicky Pollard, to the Jeremy Kyle Show, in which “let’s laugh at the poor people” literally ended with suicide a few years ago. When poor people punch up and try to reclaim rich people things like Burberry, the upper classes are disgusted and reject them and distance themselves from those brands, and the brands try to distance themselves from their new demographic because poor people aren’t considered desirable. Meanwhile, rich people are happy to play poor when it’s seen as cool and trendy to do so. This happens historically. Please let’s not forget the classism involved with these movements.

  25. wanda welch on May 1, 2022 at 7:26 pm

    Pandora jewelry gd/SS is favored byyoung & mature women, great sales & prices,affordable

  26. Skinny FREAKING Legend on May 1, 2022 at 7:27 pm

    Hello???? are we just not gonna talk about how Blumarine became such an IT brand after that AMAZING butterflye x denim collection??

  27. Krishan Kalia on May 1, 2022 at 7:33 pm

    Amazing video!❤️💓💕💗❤️

  28. Indigo F on May 1, 2022 at 7:34 pm

    I hope you see this but could you please do a fashion analysis of the movie Beaches? 🥺

  29. Your Girl Sky on May 1, 2022 at 7:34 pm

    i want the return to tiffanys collection but im poor😭

  30. cringeninos on May 1, 2022 at 7:37 pm

    Vivienne Westwood is definitely popping off in part due to Nana 😅 ngl I’m tempted to get the necklace

  31. L K on May 1, 2022 at 7:37 pm

    Hii, i have been watching your videos for a while now and i absolutely love them, i really would like to know what you think of the looks in euphoria, please make a Video about it, that would be amazing!! 💖💫

  32. Jona Krüger on May 1, 2022 at 7:38 pm

    Will you be doing a video on ‘Inventing Anna?’

  33. BittersweetMayhem on May 1, 2022 at 7:39 pm

    I hate LV because the logo is so everywhere and tacky and the association with kanye, kardashians etc. Ew

  34. sage frog on May 1, 2022 at 7:40 pm

    I’ve got to say in the UK the juicy tracksuit is soo popular! So many girls in my school wear them it’s one of the things chavs wear nowadays.

  35. Alex Fromme on May 1, 2022 at 7:41 pm

    I swear Juicy is coming back a bit more than you give credit for… It’s always sold out! So hard to get pieces now and they are pretty expensive!

  36. Tamela Casey on May 1, 2022 at 7:41 pm

    21:06- boycott Tiffany’s & co.

  37. Olivia Leathley on May 1, 2022 at 7:43 pm

    PLEASE DO analyzing the outfits in EUPHORIA

  38. Lêåfiī on May 1, 2022 at 7:43 pm

    Chanel was so pretty back then and when you see its fashion in the 2020’s, it’s just gotten ugly and makes no sense

  39. J.C. Jeggis on May 1, 2022 at 7:44 pm

    What happened to Burberry is 100% what’s going to happen to that boring, uninspired Fendi logo print that they shoved down everyone’s throat a couple years ago.

  40. Melovemochi on May 1, 2022 at 7:53 pm

    CAN you PLSSS do a video on the series Charmed? The one with the three witch sisters. The original one not the new reboot.

  41. MsJgre on May 1, 2022 at 7:53 pm

    FYI…Janelle Monet is wearing the Vivian Westwood necklace, not Rihanna

  42. Flora on May 1, 2022 at 7:54 pm

    Girl where are you 😫

  43. calyyygrazie on May 1, 2022 at 7:55 pm

    Vivienne Westwood

  44. Suricato on May 1, 2022 at 7:55 pm

    The brand that needs the biggest and most intense make over is, definitely, Victoria’s Secret.

  45. Princess Pearl on May 1, 2022 at 7:56 pm

    omg you need to make an in detail costume analysis of Inventing Anna 😍😍😍

  46. muchadoaboutninjas on May 1, 2022 at 7:57 pm

    What happened to, dare i say, Vonn Dutch?!?!

  47. Neilneil Guiang on May 1, 2022 at 7:59 pm

    Is that kelsey merritt in the thumbnail?

  48. HIMI on May 1, 2022 at 7:59 pm

    are u planning on doing a style analysis for heathers?

  49. Hot Pink Bunny on May 1, 2022 at 7:59 pm

    The Vivienne Westwood corset Bella Hadid is wearing is actually by Dion Lee! Dion Lee corsets are similar to the westwood ones, but they incorporated more modern elements as they’re not archival and are actually being sold right now.

  50. that person on May 1, 2022 at 8:01 pm

    I had a blanket with that burbury pattern and my cat would always suck this one spot to the point that it left a mark

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