How To Start A Clothing Line With $0 Dollars | Legit Step by Step Tutorial

How To Start A Clothing Line With $0 Dollars | Legit Step by Step Tutorial

If you’ve been looking for ways to launch your clothing brand, in this video we share a legit step by step tutorial on how to start a clothing line with $0 dollars. Best of all you can do this from anywhere. Access the Academy + Resources:

We live in a time where starting a clothing line has never been easier. There’s a variety of ways to do it, but honestly there are still limitations on how well you can execute a quality product. That’s why we wanted to make you aware of Apliiq, as they offer everything you need to grow a legit clothing brand from the comfort of your home.

Learn more about Apliiq:

✅Shop wholesale streetwear products and accessories:

Start your FREE 14 Day Trial on Shopify:

The notes and resources mentioned in this video:

0:00 Intro Sequence

1:30 What is Made To Order?: Also known as print on demand or “dropshipping” this process allows you to focus on the design and marketing of your brand, and you only pay for the products once they are sold. It’s a great way to start a clothing line as it costs you no money up front. Best of all a fulfillment partner such as Apliiq does all the shipping for you.

3:11 Direct To Garment Printing: Also known as DTG, is a method of printing that allows you to print in full color, without the extra cost normally associated with screen printing. DTG allows you to create multiple samples and products quickly and efficiently.

6:12 Creating Branded Labels: labeling apparel allows you to fully customize your blank t-shirts, so your customers will think you made it all from scratch. Labeling allows you to fully brand your apparel line and make it your own.

8:05 What is Embroidery?: Embroidery give your product an enhanced touch and is great for fleece, hats, jackets and much more. The key to embroidery is in creating sharp vector graphics as the design is created by stitching thread through a garment.

9:27 Fulfillment/ Shipping: A fulfillment company does all the shipping for you. They are responsible for ensuring that your orders are shipped to your customers, all while ensuring that your customers never know someone else handled it for you. They provide poly bags to protect your products, shipping labels and packing slips.

13:20 Collection Planning: The key to starting a clothing line with $0 dollars is to design a brand for eCommerce. Selling directly to your customers allow you to launch with as little as 3-5 designs vs having to create multiple styles, line sheets and samples to sell to retailers.

16:00 Design Programs: Photoshop and Illustrator is the software you will need.

Get access to all design programs:

16:56 Working With Designers: If designing is not your strong suit, consider working with graphic artists on Design Crowd and Fiverr as well as Upwork.




17:48 Setting Up Your ecommerce store: Shopify allows you to integrate with major Print on Demand Platforms such as Apliiq. The key to Shopify is how easy it is to use if you’re a novice to building your own website.

25:20 Social Media: the best way to start marketing your products is to have a presence on social media platforms. Just as important is setting up a landing page that allows you to collect customers emails.

27:38 Collecting Sales: to collect payment for your products, you can use Shopify’s mobile payment platform, Paypal or SquareUp

Shopify Mobile App:



29:03 When to Legitimize Your Business: The best time to set up your LLC, DBA or Corporation will depend on you. I recommend you speak with an attorney or your CPA to decide on your personal situation.

About This Video
This video is full of quality information designed to help entrepreneurs start a clothing line. We dive into details for Direct To Garment Printing (DTG), Embroidery, Labeling, launching your ecommerce website, social media and much more. We created this video with creative entrepreneurs in mind, to help them fully understand what they need to know if they are starting a clothing line with zero dollars. We traveled into Downtown LA to film this video, and share the entire process of building a made to order brand.

For a step by step instruction as well as advanced content, tips and assistance, consider becoming a member of the Ground Up Academy:

*AFFILIATE DISCLAIMER: The description may contain affiliate links, which means that if you click on one of the links, I may receive a small commission (at no added cost to you). This helps me create new videos to support your journey. If you could reference back to this description when you are ready to use a service, I’d greatly appreciate it!


  1. Tonè Rim on September 12, 2021 at 11:03 pm

    I’m so glad I came across this!!!

  2. 陈泽 on September 12, 2021 at 11:04 pm

    where is this factory in downtown la can u give us address plz

  3. Santosh Kumar on September 12, 2021 at 11:04 pm

    My name Santosh from India,, god bless you 👍

  4. Michelle Smith on September 12, 2021 at 11:04 pm

    so on the apliiq app u can’t put logos on the shirt? Like custom them!?

  5. Vita Knoz on September 12, 2021 at 11:06 pm

    Have some ideas but no team or help, how should I go around this?

  6. Bawi Bawi on September 12, 2021 at 11:06 pm

    how to contact you

  7. George Vernon on September 12, 2021 at 11:07 pm

    I have always wanted to find a great way to print items with my photography on them 😉

  8. Stephen StretchR Rodney on September 12, 2021 at 11:07 pm

    Thank you John, I am ready.

  9. Genesis Archila on September 12, 2021 at 11:08 pm

    Hey John can pls help me out with something very important! I have been working on a brand really close to my heart! And I told my ex bf about it! And now he is trying to take credit and steal my own brand that I’ve been working so hard on? How does all the legal side of this work? So I can permanently make it mine! Please I need your help!!!

  10. Violet Surfer on September 12, 2021 at 11:09 pm

    Photoshop and illustrator are the goats for real 👌💯💯

  11. All8xx M3dina on September 12, 2021 at 11:09 pm

    So how can someone buy the equipment and place to store and make the product??

  12. سلطان القحطاني on September 12, 2021 at 11:09 pm

    how can I get to start as supplier plz

  13. Cassandra Yates on September 12, 2021 at 11:11 pm

    Hi! For the shipping label information part, I don’t have a business address…. Do I put my own address or should I just leave it. Thank you

  14. Urban Commentator on September 12, 2021 at 11:11 pm

    Golden Info !!! You guys will hear from me soon !!!!!

  15. Chris Gasmen on September 12, 2021 at 11:12 pm

    Been wanting to start for a while now. Watched this vid and it definitely gave me the motivation to get going and finally start. Thank you

  16. Overall Skills By Cezaire.W on September 12, 2021 at 11:12 pm

    God bless you all,thank you so much John ur videos are life saver, guys we can do this and we will.

  17. Diego Gonzalez on September 12, 2021 at 11:13 pm

    john sorry for the inappropriate language, but you’re the fucken man! 2 years later and this video is still so beneficial! thanks so much man!🤞🏼

  18. Truli Sweet on September 12, 2021 at 11:13 pm

    Best video & so detailed! Thank you!

  19. xxx Ocampo on September 12, 2021 at 11:15 pm

    Would suppliers allow you to just print several items on made to order basis?

  20. Tabang StrEAT on September 12, 2021 at 11:16 pm

    I need some help. Im planning to put my own clothing line in the Philippines. Do you have some leads we can reach out. Customized cut and sew shirt/polo/short. Thanks

  21. Kyyfluent Gaming on September 12, 2021 at 11:18 pm

    Only think I find funny is how your making a video bout making you brand but your now wearing your own brand

  22. sourpatchbbaby on September 12, 2021 at 11:23 pm

    Has anyone did this step by step and success or at least got information that helped you? (honest question)

  23. tony s on September 12, 2021 at 11:23 pm

    man you gotooooo do a detailed video on fabrics and grading for mens , Linens , cotton and blends, where to find them and all that. would very helpful.. out confusing part In production

  24. LilLegend _ on September 12, 2021 at 11:26 pm

    No Such thing as starting with $0…You Have to pay Something…NOTHING is free

  25. sally DANIELS on September 12, 2021 at 11:26 pm

    Good information.

  26. Jose Ruiz on September 12, 2021 at 11:28 pm

    after you paid the product , printing, private labeling, shipping and advertising your profit = 0.00 , if you think you have a business you’re wrong, THEY have a business, they will be making tons of money with all your hard work

  27. Charles Mackatoni on September 12, 2021 at 11:30 pm

    Johnny Bro, Your the man, your bro at Apliiq, legend. Churr The Bros

  28. Joshua Mendoza on September 12, 2021 at 11:31 pm

    I was at this spot shooting photos of cars a few months ago. There was legit a dumpster fire and the fire department was there and a few cars showed up doing donuts… in front of the fire department. It was pretty crazy.

  29. Ndoider bruh on September 12, 2021 at 11:32 pm

    just that machine costs thousands u have to pay for employees + u need a site (not free) or u will have to learn to make site= courses what means money nothings free

  30. Jim Helton on September 12, 2021 at 11:33 pm

    Can they put your brand on your apparel. That’s what the trademark people want to see otherwise they’ll say it’s “ornamental”.

    13:05 I watched more and yeah this would qualify for a trademark

  31. John Santos on September 12, 2021 at 11:34 pm

    I hope this video helps make your business into a reality 🙌🏽. If you’re reading this, make sure you checkout the video description as it contains additional notes and resources we discussed throughout the video. If you’re watching from a cell phone, the description expands by clicking on the arrow right next to the title 👆🏽. If you need additional resources and training, checkout the FREE online course I created which dives into greater detail. I also included the Clothing Line Blueprint and Apparel Resource Guide which you can immediately download:

    If you still have questions, or video ideas leave them down below and we will answer them ASAP! Be on the lookout for additional videos hitting the channel where we continue to dive into the apparel business, as well as some very unique entrepreneurship topics.

  32. La Flaree on September 12, 2021 at 11:36 pm


  33. Purple Day on September 12, 2021 at 11:36 pm

    Bro, if you can’t tell the difference between DTG and real (old-fashioned) screen printing then you need to close down this channel.

  34. Salvador Ramirez on September 12, 2021 at 11:36 pm

    Sorry, but this is just basic cookie cutter clothing

  35. Alejandro Acedo on September 12, 2021 at 11:36 pm

    John I need your help. In making shirts and sweaters. I have a great design but don’t know who to trust. You seem to know what your talking about. Can you help?

  36. Joshua Seays on September 12, 2021 at 11:37 pm

    Title : “How to start a clothing brand with $0”

    In the video : has state of the art/industrial equipment….

  37. Cyleni M. A. on September 12, 2021 at 11:37 pm

    Thank you!

  38. Life With Icekid on September 12, 2021 at 11:38 pm

    I just started my clothing brand July 18, and I’m so inspired to do it.
    I have started h only T Shirts for now.
    BTW my brand name is Fency y’all

  39. Super R on September 12, 2021 at 11:40 pm

    where can i get that "wake up and win" shirt from?

  40. Elle Hews on September 12, 2021 at 11:44 pm

    So… being that covid exists now the shipping department DOES NOT chin fold any product. 👀😬😾😏

  41. Alexis Ricci on September 12, 2021 at 11:48 pm

    I love this idea it makes total sense. Can you go over how much each shirt typically costs to make and ship this way. Doing it this way do you make less of a profit because there is less of a margin? Is this method something you would do just in the beginning to save up money to put into the biz and then start buying in bulk or is it best to continue this way? Is it best to find a local biz vs. the big brands that do this online?

  42. Janine on September 12, 2021 at 11:49 pm

    Thank you

  43. Joe Wolf on September 12, 2021 at 11:50 pm

    what vendor is that?

  44. Nnarialc Remlof on September 12, 2021 at 11:53 pm

    What about starting a llc or having a separate business account and having to have credit to do that in order to start the brand and having the website??

  45. Venus Diaz on September 12, 2021 at 11:53 pm

    Talk too much

  46. fireflame lawless on September 12, 2021 at 11:55 pm

    Can you use this company to make shirts to support a YouTuber channel?

  47. Twist and Toil on September 12, 2021 at 11:57 pm

    hi John I finally have a store being built and i have to hook up with you guys to start designing a fashion brand everything you have the goods brother

  48. Testing on September 12, 2021 at 11:59 pm

    Would apliiq be a better option than Printful or other maga POD companies?

  49. Johnny Jimenez on September 12, 2021 at 11:59 pm

    i am just a kid and i wont to no

  50. Cheetah Wilson on September 13, 2021 at 12:01 am

    How would this be possible if a person want to create a brand with a different fabric that focuses on sustainability?