Sneaky Ways H&M Gets You To Spend Money

Sneaky Ways H&M Gets You To Spend Money

Fast fashion’s lucrative business model relies on the ability to continuously sell a high volume of clothes. H&M outsources most its labor overseas to countries like Bangladesh, where the working conditions are difficult to oversee. Our ability to resist the low prices is difficult, thanks to our brain chemistry. Combine trendy clothes and cheap prices, and you have a promising business model. But, what are the consequences?

For more information about sustainable and ethical fashion, visit Daniel Silverstein’s website


#H&M #Zara #BusinessInsider

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Sneaky Ways H&M Gets You To Spend Money


  1. janet sanders on October 12, 2021 at 9:36 am

    Great context. Everyone needs more than there salary to be financially stable. The best thing to do with your money is to invest it rightly, because money left for saving always end up used with no returns. I started investing in bitcoin mid November 2020 with the help of a well-known -professional Mr Burton Schilichter and the profit entirely funded my recent duplex.

  2. Bhargavi harikrishnan on October 12, 2021 at 9:36 am

    It’s not that the major doesn’t know… It’s that they choose to ignore

  3. Arpit chauhan on October 12, 2021 at 9:38 am

    3:35 – Loved to see that 😍

  4. siddhi ghadge on October 12, 2021 at 9:39 am


  5. Bubble Whip on October 12, 2021 at 9:40 am

    Yo guys. I just wanna say that we are living in the last days. Just take a look at the world around you. Jesus is coming back soon. Repent from your sins and turn to The Lord before it is too late. Wake up!❤️ I mean this with love guys. I do not want you to end up in hell. Jesus Christ can save you because He died on the cross and took the punishment for your sins🌟✝️❤️You need Jesus❤️✝️🌟👏✝️❤️✝️👏❤️✝️ 👑Jesus Christ is Lord👑❄️❤️🥶🥶👑😎

  6. selin gün on October 12, 2021 at 9:40 am

    There is just one H&M in my town and i always visit it but not for buying smt, just see the stuff. I really like H&M’s clothes but i have never been able to buy one of them just because of it’s high price. To be honest H&M is one of the shop which has highest price in my town. Seeing adorable things and cant affort them… it is the aaddest thing. And also after that feeling, seeing that kind of video; OMG that make me feel awful:(( make every price of closthes proper for every countries’ economi. Maybe at that time we can also think like people who seemed on video;) i trust you H&M because you started to change the world. I also believe you will make the world better. Of course if you consider thoughts of your costumers

  7. Mei Suratinoyo on October 12, 2021 at 9:40 am

    many fast fashion clothes last years for those of us who cant afford to drop hundreds a week and months, even in australia those stores are considered expensive

  8. SMITTA on October 12, 2021 at 9:41 am

    I think you should not buy to much new clothes

  9. Mariyam Abraham on October 12, 2021 at 9:41 am

    This video is severely out of touch with reality

  10. Katyayani khantwal on October 12, 2021 at 9:46 am

    I remember the black and red check shirt. Everyone around the globe was wearing it.

  11. The WildCard on October 12, 2021 at 9:47 am

    Lol h & m is like gap or old navy. Shitty clothes at rock bottom prices. The shit is made in Indonesia or Vietnam

  12. Mine on October 12, 2021 at 9:48 am

    While he was saying new and freshly updated, 3:30 I was actually looking at a cardigan worn by Marilyn Monroe

  13. asha singh on October 12, 2021 at 9:49 am

    I am literally shocked 😱
    As a normal delhi local I only purchased shirts, top and kurtis (pair of jeans include) from local market like sarojini market but even though we prefer to stitches our clothes from local tailor which will cost me only around 3000 (Indian rupees) for rest of the half year.
    And these branded clothes normally started from $60.
    Like how can I suppose to afford all this as even I have many better options compare than this

  14. JL January on October 12, 2021 at 9:51 am

    I don’t really think Uniqlo is fast fashion because I have Uniqlo pieces that I could still wear after years because of how minimalist their pieces are.

  15. Random Modnar on October 12, 2021 at 9:51 am

    I used to work at H&M and it was pretty great. They’re one of the more sustainable fast fashion stores. I’ve learned they never allow child labor and they also pay their workers pretty well but unfortunately they’re not perfect and like they said had mistreatment in some of their factories but I bet they were trying to work on it. I know that H&M really tries to recycle and do better for the earth which makes me happier to buy from them.

    But yeah I remember learning tricky tactics to make people want to buy more. But I also remember they had a really great environment and trainings. I got paid $13 an hour which isn’t bad. But I left eventually because it’s really high stress and fast paced and I had panic attacks there and fainted and couldn’t handle it as well especially because I was going through a tough time.

  16. Aparna Upadhyay on October 12, 2021 at 9:52 am

    HnM is expensive in India.

  17. I Am A Grenade on October 12, 2021 at 9:52 am

    Me , living in bangladesh where most of these clothes are made and walking into the dealer shops and getting em for literally within 500 taka aka not even 7 dollars and making em last 4 yrs . Like bruh, we got 4 zara trousers for me two days ago and two half sweaters for 6k -.- that too with added tax

  18. Marie on October 12, 2021 at 9:52 am

    "fast fashion" jokes on you, i can actually take care of the stuff i bought from h&m and my oldest shirt is probably 5 years old

  19. Krunchy KrunchiZ on October 12, 2021 at 9:53 am

    Lol i wear Uniqlo thinking I can wear them for years. My wallet will cry if I kept changing clothes. This one seems very much like a first world problem lol. They are the EXPENSIVE brands at my place. The only real affordable things are their plain tees. Don’t even talk about designer’s brands.

  20. Hailey Barvl on October 12, 2021 at 9:54 am

    H&M could easily be the cheapest fashion shop in my country. Their clothes cost about 10 euros and our monthly salary is about 3000 euros here in Finland.

    I don’t really even see how someone could think they are even close to luxurious because poor quality is so obvious👀

  21. snek 78 on October 12, 2021 at 9:56 am

    okay and? what should i do? where do i buy from? this video is pointless

  22. Maysa Niyazova on October 12, 2021 at 9:59 am

    Business Insider couldn’t get a more interesting voice-over person? This guy sounds like some hungover college kid who forgot he had this job the morning after a party.

  23. LLM on October 12, 2021 at 10:04 am

    This is a story that gets told often. I agree with a lot of the comments.

  24. Jenny on October 12, 2021 at 10:06 am

    Worked for h&m customer service for 2,5 years and never felt valued. Its probably depens from centre to centre but yeah. I dont miss it even a second

  25. azzim mazlan on October 12, 2021 at 10:07 am

    okay but 1:30 tho thats iconic

  26. Louise Erbs Lisbjerg on October 12, 2021 at 10:08 am

    It is NOT supposed to start with the consumer.
    Yes, we have to educate ourselves and do better – but to put the main responsibility on the single consumer and let huge corporations go free, which is essentially what’s happening now, has to be reversed.
    We need government and global intervention and legislation for the corporations, not the average consumer who dos’nt even know what to look for, where and how, to know what they are buying.
    Shitty compsnies such as H&M tend to lure costumers in with their "Conscious" line and their "garment returns"… for someone who does not know better, that is enough.
    And can we really expect for all consumers to practically have a degree in fashion and environmental scirnce to buy clothes? No!

  27. fizruk on October 12, 2021 at 10:09 am

    In my country H&M or Zara considered as very expensive. Also we buy clothes once every 2-3 years. So don’t accuse me of buying cheap clothes I don’t have any f*cking choices. What you wait from us 3rd world country consumers?? It’s not our work to solve this problem.

  28. K T on October 12, 2021 at 10:09 am

    I think it’s important to note that shopping fast fashion brands is not enherently problematic as a consumer, some people (myself included) truly can’t afford nicer, durable, more "sustainable" clothing. Even shopping second-hand has taken such a capitalistic push that it’s very rarely affordable, the pieces that are wearble tend to sell fast or be marked higher than their worth.

    The only real problem consumers have control over is how frequently and quickly they trash the pieces they buy. Fashion trends change at an insane pace, trying to keep up with trends is nearly impossible. This is where it becomes the consumer’s responsibility to make a sustainable decision.

    Shopping fast fashion is fine if you buy staple items, ask yourself before you buy something "Will I wear this for more than a year? Will it still be in fashion? Can the materials even hold for a year’s worth of wear?" If no, then it’s probably not the best idea to buy it.

  29. dale deriada on October 12, 2021 at 10:10 am

    Thanks very informative

  30. SuperHappy120 on October 12, 2021 at 10:10 am

    *ALL* of my clothes are from h&m or Zara…..

    Except for like 3 sweaters

  31. Elgars Stupāns on October 12, 2021 at 10:10 am

    Fast fashion? I have been wearing the same H&M hoodie for 2 years already

  32. Sana Shaikh on October 12, 2021 at 10:12 am

    Even tho h&m, zara are fast fashion they are expensive in my country (india)

  33. Mario Mäelt on October 12, 2021 at 10:12 am

    all these videos are trying to say we have no brain, like just re-evaluate your life and move on, but no! you’re addicted to fast fashion, so stop lying. you crave for it. you want to look fresh every week and month. h&m is just feeding the need.

  34. Mutiara Daulay on October 12, 2021 at 10:15 am

    It’s not even cheap for me :’)

  35. Sofia Swim on October 12, 2021 at 10:15 am

    This video mentioned human ethics but didn’t mention that synthetic materials take at least 200-500 years to even start to break down. So those of you who are saying you wear your items for 3-5 years…the 497 years that you’re not wearing them they are polluting the environment that you live in unfortunately.

  36. Paula Neary on October 12, 2021 at 10:17 am

    How about doing it by 2025?

  37. -HIRO- on October 12, 2021 at 10:20 am

    We must end the tiktok fast fashion kids! Let’s shred them

  38. Y. L. on October 12, 2021 at 10:23 am

    i use my clothes until holes appears, i sew those holes and until theres not way to sew it anymore, i use it a s a mop to clean the house. i tried to buy only 100% cotton. hm..i only use this hole clothes in home and clothes for going out have the same process but when color get old and appears holes, i change to use at home. or yes, sadly i throw them bc outside clothes cant be 100%, like suit and stuff.

  39. C Jenifer on October 12, 2021 at 10:25 am

    I will still wear hnm.
    No budget for designer clothes 😁

  40. Ghana Mafia on October 12, 2021 at 10:27 am

    H&M is like a knockoff Zara and Zara is knockoff Designer.

  41. C Na on October 12, 2021 at 10:28 am

    Still i love h n m

  42. Olga Sopilniak on October 12, 2021 at 10:29 am

    I hate that they are blaming the consumer. I’m poor, but I would gladly save up some money to buy quality clothing that will last longer. The problem is that there is no way of knowing what quality you are getting. If a T-shirt is more expensive it’s probably because there’s some stupid logo on it and not because it’s more durable. I wouldn’t even be surprised if a cheap-ass shirt is made on the factory as the expensive one, the difference being just the company/logo.

  43. Michael Lindsay on October 12, 2021 at 10:29 am


  44. Tulipsarepretty on October 12, 2021 at 10:29 am

    I feel that although Uniqlo is considered fast fashion it does have mainly basic and ‘must have’ items for your closet that are simply timeless and can be worn for multiple events or purpose . In my country personally, I find H&M and Zara etc quite expensive and trend based. Since I do have a budget of sorts for clothing I tend to buy pieces that are cheap and easy to pair with other pieces in my wardrobe so as to have as many as possible outfit choices that in my mind never go out of style 😂

  45. Iambhariav on October 12, 2021 at 10:29 am

    Some one please explain it in hindi to me please please 😌

  46. Aloysius Pendergast on October 12, 2021 at 10:31 am

    I am indonesian, but i dont wear h&m. I prefer buying less but better clothings – like plr, lacoste, hugo boss, etc. Besides, they r more comfortable to wear and, of course, nicer 😁

  47. Arwa Hart on October 12, 2021 at 10:32 am

    Your talking about how ‘cheap’ and ‘unsustainable’ clothes, like the tops you buy from H&M and places like that(witch in my country, £1 is about R18 , so you buying a £10 shirt for me is about R200 , it might not be expansive to you , but it is for most people hear ) when we buy from H&M and Zara ,most are considered rich) especially in India and counties like that (when I got me 3 Zara pieces, and somebody asked it of was real Zara and I said yes , they thought that I was rich ) so these stors that you suggested aren’t that cheap for a lot of people

    And I can put my £20 shirt in the wash for over 50 times and it still looks good , it may not be as nice as it used to , but I put it in the washing machine for over 50 times , like what do you expect???? And what am I supposed to but if not from theses stors??? Dior ? Chanel? Get me a Burberry coat? Or a £20k Hérmas bag?
    Believe me if I owned a £500 dress I would NOT be putting it in the washing machine for over 50 times , I won’t be able to go out and not care , because I spent over £500 on it and I don’t want to to lose its value

    Like we all watch these rich luxury influences, talking about how ‘delicate’ the leather to there £5000 bag is , and how they must take care of it and make sure it doesn’t scratch like do you sit down and go like , omg it’s raining I can’t take my nine West bag because I don’t want to ruin the leather???? No you don’t , but if you had a Chanel apparently you do, if you have a light colour bag, are you so scared that water will get on it and ruin the leather ? And leave stains ? No I have a £15 cream bag and believe me when I say I don’t care if watch split on my bag , because I can just wipe it off ,but with a £2000 Louis Vuitton light colour material???

    And he didn’t give us any better places to go shopping, like some people say go thrifting(but thrift stores don’t always have what you need , and we don’t all the thrift stores that some other countries have) and if all people go thrift store shopping, we WON’T HAVE ANYMORE THRIFT STORES, like I’m thin so I can buy from thrift stores, but my over size friend can’t , because nothing there fits her (what is she supposed to do?? Save for 5 months to buy one shirts?? That she has to go and work in for 8h ?

    I agree with not supporting Zara , I never buy new Zara , not supporting shine and mango (because they don’t pay there workers, they don’t even give them clean water) but where are we supposed to but from? People always talk about how bad fast fashion is ,but never give any good suggestions

  48. luca g.lisickza on October 12, 2021 at 10:32 am

    h&m sells clothes aimed to teenagers, their materials are shitty

  49. Denise Flynch on October 12, 2021 at 10:32 am

    I take care of my cheap stuff better than the expensive stuff. It’s a lot more work but I can have a full wardrobe. If I have to hand wash and line dry then so be it. It’s hard to spend a lot of money of clothes

  50. MaKerL1fe on October 12, 2021 at 10:33 am

    I SEE that hm clothes aren’t that great but… let’s talk about it.
    Hoodies, jackets, flannels and other thick pieces of clothing are really cheap and last quite a lot, clothes that aren’t washed that often or not At all i mean. I looked over on Ck and Tommy and indeed, they are more quality but paying 100 dollars for a hoodie, instead of 20 it’d just a big diference which the consumers don’t feel(me for example) and the orice is justified by that logo alone. The clothes are still made in under-Developed countries in Asia too, S-o no difference there either.
    Asking 5x the price for a logo just seems to be marketing and not a good one, unless you’re a show-Off people will just buy Hm because it’d basic, preety much the same and a lot cheaper.

    Moving on. I taliei about ck and th, they are still pretty affordable if you really want them, what about bigger designers like balenciaga shoe socks? 700 dollars for some shoes… in that price you buy the design and the brand, as for the country it’d made it doesn’t matter, however they are comfortable. This would be top tier, hm low tier(no comfort) in the case of shoes it’d Wörth spending a bit more on some mid-tier ones, it’d your health we’re Talking about and about a piece of clothing that you don’t have many of and will wear quite often on a part your body relies on and a shitty pair of shoes Could Affect your health… but a designer brand doesn’t offer the quality based on the price but give you the chance to be part of their brand.

    Therefore there still is a part i’ve not mentioned. That being pants and t-shirts, the light kind of fabric. Hm t-shirts are out of discussion. Good for home, underlayers(Cold prevention) and that’s about it. Top tier brand are excludem for the same reason as the shoes, no quality just branding. Emporio Armani is really overpriced since i don’t feel the quality between it and a Zara t-shirt. Mid tier brands like ck or th are worth the price long-term but i still feel paying 30-50 dollars for a t-shirt is outrageous So i much rather just buy a more expensive Fast-fashion and change them more often(e.g berska, i Find them to be the best price-quality) and i just don’t feel spending 10 dollars evreu few months compărea to 50 At once. I still wear it once or twice between washes, just can’t afford buying them nor do i feel the need other than to show Off since Fast fashion does it’d job for me.
    Jeans i feel the difference between a quality ir a cheap one, i go for mid tier since you don’t need to wash them so often and it doesn’t feel to much to spending 100 dollars for a decent pair
    Other types of pants, just Fast fashion for same reason as the t-shirt or for practicability… i just don’t wear trousers Almonte At all, so a mid tier is just a waste for me but if i was working in an office then i’d definely go for them.

    Hope i made it clase Why they still work. Top tier brands just try to RIP people Off since they don’t need sales because they make a lot of profit/piece

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