The NEW Style Rules Over 40 *Must-Watch* (Fashion Over 40, Style Over 40)

The NEW Style Rules Over 40 *Must-Watch* (Fashion Over 40, Style Over 40)

Tired of hearing what you CAN’T wear!? I’m debunking the age-specific style rules! Thank you so much for watching. Your support means the world to me! ~Erin xo


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#1 | You Can Wear Anything You Want | 01:20
FOR LESS, $115 |

#2 | Highlight Your Best Asset | 02:43

#3 | DO Wear Any Trend You Want | 03:42
FOR LESS, $98 |
CAMI, $39 |
JEANS, $199 |
FOR LESS, $78 |
MULES, $80 |

#4 | Invest In Higher Quality | 05:07
CHANEL BOY BAG, $3,600 |
FOR LESS, 195 |

#5 | Have Fun With Accessories | 08:16


BEST OF 2019 |



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*DISCLOSURE: I use affiliate links. That means IF you buy something through one of my links, I make a small percentage of revenue. Thank you for supporting me and my mission to help make style and shopping simple. ~Erin xo


  1. Jody Stidham on August 19, 2021 at 10:14 pm

    You are awesome. Thank You I needed to hear this.

  2. Sharon Smith on August 19, 2021 at 10:19 pm

    You look about 25, good for you! love your tips and style ❤

  3. Clement - Elizabeth Osuhor on August 19, 2021 at 10:19 pm

    You are so right

  4. Kari KM on August 19, 2021 at 10:20 pm

    My best asset = legs. I feel amazing and energized in skirts. I keep wondering if I am too old (39) for that but it makes me happy and feel good.

  5. Kathy Cox on August 19, 2021 at 10:21 pm

    Thank you for all you do on your channel. I’m newly divorced and starting to date so your advice has been invaluable! I’m going to try wide leg pants. I have large calves so I’m so glad they’re coming back. I just hope I can handle heels.

  6. mary jane tamo on August 19, 2021 at 10:23 pm

    I am 46 and skinny lady..i want to look simple elegant ..

  7. Karel Millard on August 19, 2021 at 10:24 pm

    Perfect. Thank you

  8. Mocha Laishram on August 19, 2021 at 10:27 pm

    I just love it vdo, u are totally me, sometimes I thot m I the only thinking all this shit abt wat no to wear over 40, bt I really don’t care n m going to make myself happy wearing wat is comfortable to me n of course sud be stylish,thanx for the vdo n happy thinking

  9. Woman of a certain age 10 on August 19, 2021 at 10:27 pm

    I do not understand this Bag obsession. The money spent could help a homeless family. We could put them up in a motel for a few nights until they get on their feet. I guess I’m that person. Absolutely no hate.

  10. Elizabeth Venturini on August 19, 2021 at 10:27 pm

    Just tuned into this video. You ought to read the crap out there that states what women over sixty should wear – some of the ugliest dumpy looks I have ever seen. You are 100 percent correct in your statement to wear trends that make you feel good. You don’t have to wear all of them but take bits and pieces that you love. I always look at the Paris and Milan street style for inspiration and modify them to fit my personal style. And I always look at the high end consignment stores and Ebay for purchases. Thanks for the video beautiful lady.

  11. Percy Paraiso on August 19, 2021 at 10:28 pm

    Erin I am 64 year old and I found you recently. Enjoy watching you and thank you so much you made me feel so good 😊 you are a beautiful young lady.

  12. Renee Campos on August 19, 2021 at 10:28 pm

    Would you share some information on the corset and how and when to wear? Benefits?

  13. Chikitita Gramac on August 19, 2021 at 10:31 pm

    Bussbee …YOU are amazingly charismatic and intelligent I love this video it gives me reassurance THANK YOU 🙏🏽 I have a fit body and I like to wear mini bc of my fit legs … thank you for this video

  14. Leana Iulia on August 19, 2021 at 10:34 pm

    O my goodness finally I succeed to see a video with a women that she’s over 40 and doesn’t look like over 50..and don’t recommend the same style like my grandmother that she is 86 years old..not even my mother that she is 62 years old doesn’t dress like her mother..anyways in 1 year I will be 40 years old..😔 love your style my teenage daughter have the sa style and she’s only time travel fast..🤭
    Thanks for the tips!

  15. Yukiko Wu on August 19, 2021 at 10:34 pm

    Yes, I DO find it annoying when ppl say “if you’re over 40 don’t wear such and such”. Also, you look like you’re 28 years old so what’s your secret?

  16. Barbara on August 19, 2021 at 10:35 pm

    I’m over fifty and refuse to wear pants that reach so high they’re almost under your breasts lol

  17. Josh Hyde on August 19, 2021 at 10:37 pm

    My new trend to try at the age of 51 is the boyfriend jean. I want to feel comfortable and stylish at the same time. I sometimes feel tired of squeezing into the skinnies.

  18. Linda Beyette on August 19, 2021 at 10:37 pm

    I am at 60 years old I have a large body so is it 18 to 20 or 22 I am short stand no more butter4’10” my shoe size is three up to aboat five European sizes it’s 35 I love all types of style and texture I feel very very 🥵uncomfortable what especially my family members 👩‍👧‍👧👨‍👦‍👦 tell me how where are my clothes at my age

  19. Rebecca lou on August 19, 2021 at 10:38 pm

    I just turned 40 yesterday and I don’t feel like I look old enough to wear things that are supposedly age appropriate! You look fabulous and classy! Beautiful skin too x

  20. Kathy Scott on August 19, 2021 at 10:39 pm


  21. Mike Przlomski on August 19, 2021 at 10:42 pm


  22. Lorelei on August 19, 2021 at 10:42 pm

    Love your trim polished eyebrows!

  23. Darli Iakovleva on August 19, 2021 at 10:43 pm

    Loved watching your vlog! You are so sweet!

  24. Awake2Truth on August 19, 2021 at 10:44 pm

    You are changing my life one video at a time. Remaking myself as I approach my 60th birthday and enjoying buying some new things to go with my new look.

  25. Tamera Kraft on August 19, 2021 at 10:46 pm

    Totally what I was looking for! I will be 40 in 2 months and now I will start a savings/bday fun outfit envelope!

  26. Merll Del Rosario on August 19, 2021 at 10:47 pm

    Thanks for sharing Erin❤️😘💐

  27. Michelle Dee on August 19, 2021 at 10:49 pm

    I just bought a pair of combat boots. I love them and wear them often. My husband was shocked because I’m almost 60 and this was a departure from my normal.

  28. launchpad53 on August 19, 2021 at 10:49 pm

    I wonder where is that ‘rulebook’ why people are trying to make you look certain way??

  29. Glenonica1 on August 19, 2021 at 10:49 pm

    Ages ago when women were dictated to, and adhered by it, cut their hair short, and started wearing frumpy clothes to show they were over a certain age, those days are long gone and I for one won’t cut my hair short or wear frumpy clothes. I might not be slim but I still have a style sense and wear what fits my body type.

  30. Pressured Two- Purpose on August 19, 2021 at 10:55 pm

    Love 💗

  31. Angela Petta on August 19, 2021 at 10:56 pm

    I’m going to try bright colors 😬. Cheers 😉🌷

  32. Carole Geddes on August 19, 2021 at 10:58 pm

    This is definitely one of your very best videos, Erin. It definitely applies to all ages. Thank you!
    Inspired by you…….I plan to go out of my comfort zone and try an oversized puffed-shoulder long-sleeved shirt. It is going to be my Paris moment in South Texas! 😄

  33. Veronica Carmody on August 19, 2021 at 10:58 pm

    Hi Erin, you asked about trends that we may try out. I’m 61 and I’m going to try a romper! Since you mentioned a corset, I have a gorgeous one that I’m going to wear this summer, for sure! Thank you for what you do, Veronica

  34. Joanne Angove on August 19, 2021 at 10:59 pm

    What’s your opinion on high quality bag “dupes”?

  35. Henry the Rescue Dog 🐕 on August 19, 2021 at 11:00 pm

    Amen!!! Wear what u want & makes you feel gr8!!! 🙌🙌🙌

  36. Donna mccarron on August 19, 2021 at 11:00 pm

    U are beautiful

  37. Angela Petta on August 19, 2021 at 11:00 pm

    Over 40 is a confident & amazing woman. I am grateful I am 49 & still here. So, I am going to rock my outfits & feel good about myself. I encourage all women to join me & be all that you can be. Thank you 😊. Cheers 😉🌷

  38. Shelley Ashard on August 19, 2021 at 11:01 pm

    i LOVE this message 💗

  39. Camille Tyler on August 19, 2021 at 11:01 pm

    Thanks for the great reminder

  40. rjkmannusaf 01 on August 19, 2021 at 11:01 pm

    Thank you for this video on trends and being over 40. I would like your opinion regarding the “drama” below…
    My daughter came home from college for the holidays and we went shopping I was wearing distressed/ripped blue jeans a black sweater a black leather jacket and black combat boots.
    She asked me if I was trying to dress like her and that I shouldn’t be wearing clothes like this because it’s not appropriate for my age. I am 5’9 135 pounds I don’t look my age but I’m not trying to be a 18 either. I was a little shocked because I looked in the mirror and thought not too bad and I was very comfortable in this outfit. Funny thing is when she wants my opinion on an outfit and if I tell her anything but that looks good she goes her room and slams the door. Lol
    Should we wear ripped jeans?
    Thank you

  41. Beach Please on August 19, 2021 at 11:02 pm

    Watching this late turning 50 in August I’m going to choose Blazers as my trend Thx love your channel 😘

  42. Angela Petta on August 19, 2021 at 11:02 pm

    Thank you for this video. I too am so tired of you cannot do… Yes I can 😊. With your assistance & suggestions; you can find the appropriate way to wear something that makes you feel & look good. Thank you 😊. Cheers 😉🌷

  43. Indigo Snps on August 19, 2021 at 11:03 pm

    I hate when my husband says dress according to my age.

  44. LorDoriel Rising on August 19, 2021 at 11:04 pm

    I work retail. If someone likes “the idea” of a piece of clothing but isn’t sure how to wear it but is still considering buying it because it is unique, I steer them away from it because they won’t be confident wearing it and will be adjusting it the entire time.

  45. Zepho Malunga on August 19, 2021 at 11:04 pm

    I write my own rules…

  46. Ratna Ali on August 19, 2021 at 11:04 pm

    You are cool, sexy, tasteful

  47. IELTS English Gurus on August 19, 2021 at 11:07 pm

    I love the fact that you are both stunningly beautiful yet down to earth and genuine. I really appreciate these great tips and looks!

  48. Hanna Stenros on August 19, 2021 at 11:08 pm

    It is strange though that women aged 30-50, that are the ones that by clothes to most of the family has so little that really look great on themselves. We often have to buy online and hope it fits.

  49. Felix Felix on August 19, 2021 at 11:08 pm

    fashion over 40 doesnt have many rules. It is over 50 that the rules kick in… Over 60 is even worse.

  50. Carrie Bradshaw on August 19, 2021 at 11:10 pm

    Yes! I’m 51 and I will still wear my rock concert tees with my nice Angela Scott brogues and Levi’s! I don’t care. 😂